Challenge

Whitehaven wanted consumers to know about their story.  After sailing the Pacific Ocean in the pursuit of adventure, Whitehaven founders Greg and Sue White set a new course when they arrived in the Marlborough Sounds in 1994. The founders found sunny, tranquil bays and stunning natural landscapes, they dropped the anchor and established Whitehaven Wines.

Solution
Concepted and designed a space to bring the story of Whitehaven to life while guests sampled a glass of Whitehaven. Guests also experienced surprise and delight moments throughout the event.

Results

The brand successfully showed up at multiple events and Whitehaven sales were up.