Challenge

 

Volkswagen is all about the experience, not just of driving a VW, but of being an owner and developing a true love for the brand. We needed something to target new Rabbit Owners to welcome them into

the fold.

​

​

Solution

 

Each new Rabbit owner received a gift from VW. Designed the shirt and the packaging, including the mailer tube.

 

Printed on pearlized shimmery stock to elevate the printed piece.