Challenge

NYWFF Bacardi Portfolio with a bartender competition showcasing New York's bartenders crafting creative cocktails.

Solution

Bacardi hosted the first annual “Battle of the Boroughs," at NYCWFF. An evening event that transports guests back in time to New York's 80's hip-hop music scene through the lens of creative cocktails celebrating. We’ll showcase the personalities of all five New York boroughs through the lens of creative cocktails, immersive experiences, breathe taking decor, and engaging entertainment. Throughout the evening, guests raved and shared surprise and delight moments. Guests had photo moments throughout the footprint and stopped at the bodega to grab some fresh flowers which lead to a secret speakeasy room. Created logo & brand identity for the event.  

Results

The event was so successful, the brand continues Bacardí Battle of the Boroughs portfolio party a yearly event at NYWFF.