Grey Goose Cloud Bar and Lounge Wall Design 

CHALLENGE

Tasked to revamp the Grey Goose main concourse bar at the Kaseya Center Arena which is home to the Miami Heat and many concerts.

SOLUTION
From concept and ideation, the inspiration came from the nature-magnified cues, bringing French nature into the bar design. The mountains and skies are found on the Grey Goose bottle bringing an ownable sensorial experience to guests. The multi-level back bar features elegant curves in blue and white with grey goose bottles throughout the space using positive and negative space for a more balanced and harmonious overall look. The glowing back bar highlights the ice-cold mountains which bring the ownable grey goose blue tones. 

RESULTS

This elevated concession stand has drawn lots of attention. Since the launch in September 2022, we’ve seen a spike in cocktail sales with over 15,200 Grey Goose cocktails being served and hosting 5 samplings during NBA games. 

Overall, We’ve had so much positive feedback since the launch. The entire arena staff has been raving about this bar and mentioned it as one of the best-looking concourse bars in the NBA.

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