Challenge

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Domino's was looking for a way to tell their customers about their expanding menu options as well as share pieces of their company history. And they wanted to do it with no media spend.

 

Solution

We thought, "Hey, we have a couple hundred million pizza boxes, why not use them?" The Menu Boxes were born - each with a modular design that gave Domino's the flexibility to mix and match content like tasty specials, helpful tips and useful trivia.