Challenge

 

The BURGER KING UK needed packaging that conveyed just what a standout the Chicken Tendercrisp sandwich was. In an environment where packaging is discarded without a thought, how could we get customers to understand the Tendercrisp was a different kind of sandwich?  

 

Solution

 

We did something that had never been done before in the category –reversible packaging with gold ink. That’s right, this high-end design worked both ways for two distinct, premium looks for this designer sandwich.